We had the chance to make a Super Bowl commercial. We needed to talk about taste, so we continued the story of another spot, also from the Super Bowl, which ends with: “You deserve taste.”

More than a trend, we made a film—the “part 2” of the bear who drank Pepsi but was missing… AlaCena. It aired during one of the world’s biggest events, before the Seahawks won and before Bad Bunny took the stage.