Creative Director currently working in Fahrenheit DDB

I grew up in Chachapoyas, a city hidden between mountains, clouds and stories big enough to feel fictional. Somewhere between local festivals, pirate radio aesthetics, internet cafés and badly printed beer posters, I became obsessed with images, culture and the strange power ideas have to make people feel something.

Years later, I moved to Lima to study advertising, eventually becoming an art director and later a creative director at Fahrenheit DDB. Since then, I’ve worked on campaigns for some of the biggest brands in Peru, creating stories around friendship, Peruvian identity and the emotional rituals people build around a beer, a home or a shared moment.

I like cinematic craft, hyper-detailed visuals, late-night references, breakfasts more than lunches, and perfumes more than any normal person probably should. I believe the best advertising feels less like advertising and more like something people wish existed before the brand made it real.

Currently based in Lima, Peru.

Still chasing sharper ideas, stronger taste and the kind of work my younger self would’ve screenshotted.